Women have increasing purchasing power and are becoming more independent. However, all of us have felt, at some point, at risk of verbal, physical, emotional or financial abuse when paying for a service provided by a man.

In every conversation with our female friends, neighbors, colleagues one thing is recurrent: we all would prefer dealing with women when hiring regular services.

Why is this?
<h3>Safety</h3>
Safety and trust are key benefits of hiring women service providers.

Women expect that women from their own or similar backgrounds will have a better understanding of their experiences and issues and greater empathy than men and thus will provide a service that likely we’ll meet their needs.

This need is more evident among minorities who tend  experience greater marginalization and isolation.
<h3>Fair price and improved decision-making</h3>
Have you heard about the pink tax?

The <a href="http://pink.tax" target="_blank" rel="noopener">pink tax</a>, or more formally known as Gender-based price discrimination,  refers to the extra amount women are charged for certain products or services, just because of being woman. Things like dry cleaning, personal care products, health insurance, and vehicle maintenance on average are around 10% more expensive for women.

Research shows that women are more trustworthy and caring so if it’s more likely that the price is going to be fair.

Among women, we feel more able to express ourselves and disagree of we think that a service is not of good quality or has an unreasonable price. Women hiring other women feel that their voices are heard and listened to.
<h3>A sense of solidarity</h3>
Women make sense of the world together and develop a sense of solidarity a reciprocity through sharing  experiences with other women. Although there are women that prefer going solo, we hear more and more that women would be willing to help other women if they can. If through exercising our power of choice when hiring a service, we receive a high quality service and together we can help overcome the salary gap, why wouldn’t we do it?